From the app to the finished building — one team, one point of contact.
Based in Taza, SmartJar brings together engineering, creativity and reliability. We started in digital and grew into a full general contractor — today we handle everything from a custom app to the finished building.
From a piece of software to construction, electrical, water and solar, we deliver integrated solutions for modern homes and growing businesses — blending smart technology with sustainable practices to build solutions made for tomorrow.
One team, one contract, one point of contact — from the foundations to the software. That is how we keep your project clear, coherent and under control.
Everything we do.
From custom software to smart, connected spaces to construction and full technical works — three disciplines, one standard.
Mission & Vision
Mission
Make quality technology and engineering accessible to Moroccan businesses, with no compromise on international standards.
Vision
Become the go-to partner uniting the digital and the physical — from pixel to worksite.
Our values
Quality
To code, first time right.
Innovation
The right tools, not the trendy ones.
Transparency
Clear pricing, clear follow-up.
Adaptability
Digital or physical, we adapt to you.
Founder & CEO
Naim Abouhafs
Naim Abouhafs is an electrical engineer and senior mobile developer with over ten years of experience across the United States, Germany and Morocco. He holds a B.S. in Electrical Systems & Robotics (Arizona State University) and has spent his career at the meeting point of software and hardware — from Android systems and automation to embedded systems and IoT. He founded SmartJar in Taza to bring that dual expertise under one roof: a single, accountable team that takes a project from the first line of code to the finished building.
I founded SmartJar on one conviction: a single, accountable team should take a project from the first line of code to the last brick — and stay responsible for all of it. That is what we do, for every client, in French, Arabic or English.
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Based in Taza, serving Morocco and the world.
On-site across Morocco for building and technical works — and worldwide for everything digital.